There will be three other key sponsors, at least one of these is expected to be announced in five days. There may also be seven associate partners.
Warner Brothers plan to make three-four Hindi movies each year and is eyeing producing mid- and big-budget films across genres.
This follows the industry's dissatisfaction with the current data provider, TAM Media Research, which has allegedly not been able to deliver data on all the 70 million cable and satellite households.
India's cable television distribution industry comprising multi system operators and local cable operators is set to generate over Rs 1,000 crore a year as carriage fee from the channels slated for launch in the coming months.
An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.
Leveraging the popularity of their cartoon characters, all the top Indian children's channels - Nickelodeon, Cartoon Network and Disney - are getting aggressive in the area of publishing for children as well.
Three leading general entertainment channels - Star India, Zee TV and Sony Entertainment Television - together may lose Rs 11 crore (Rs 110 million) from the underwear ads, which will soon be off air.
The Arab media network had applied to the information and broadcasting ministry about six months ago to allow its English channel into the country. The channel is still waiting for government approvals.
Walt Disney finds another platform for its cartoons -- your mobile.
A new advertising code for the outdoor media in Delhi is on the cards. The advertising code, to be out by the end of the month, is being drafted by a two-member committee appointed by the Supreme Court of India.
Huge losses are asphyxiating the FM radio business.
Harry Potter and the Order of the Phoenix, in popular parlance, Harry Potter 5 may not be opening with the same fanfare as the super hit Spiderman 3.
TV 18 is all set to announce its next partnership with premium niche channels.
Optical storage maker Moser Baer is extending the price war in the home video market to new titles and films.
With growing viewers TAM Media Research's top 100 TVRs (during June 3 to June 9), both Zee's and Star's show share the 14th position with a rating of 6.4 each, while Sony's show ranks 33 with a rating of 5.3, on June 8.
Chopra is planning to buy single-screen theatres and convert them into multi-screen theatres, depending on their viability.
Media and advertising agency Madison will acquire a majority stake in cricket's "little master" Sunil Gavaskar's sports management company, Professional Management Group.
Even as conflicts between rival brands increase in India, industry experts find the trend encouraging.
Maruti Udyog Ltd surpassed Coca-Cola, Pepsi and Hindustan Lever to emerge as the country's largest sports advertiser on television in 2006.
Tabloidisation seems to be working for Hindi news channels, fetching them viewers and advertisers.
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